He started his career in bar and restaurant management in independently owned properties located in NYC. “And for me it made much more of a difference to actually make the small differences in people's lives every day as opposed to moving money from one account into another over a long career.” “And so, it just drew me back in after a few months of trading where I really knew that, aside from looking at six screens over the next 30 years of a career, I really needed to be around people,” says Wrede. Wrede enjoys food and beverage creation, engaging with guests, and being a part of the NYC hospitality family of which he was a member while attending university. PHD Terrace’s GM is “a huge fan of the social dynamics, and the overall energy, the vibes” of the industry. He double-majored in finance and business management at NYU and did spend a few months on Wall Street before the hospitality industry called to him.

Wrede intended to pursue a career in finance, setting his sights on Wall Street as a trader or investment banker. We spoke with general manager Julian Wrede for insights into what sets PHD Terrace apart in the incredibly competitive market that is New York City.

Tao nyc new years eve 2014